Brand guide
MergeWiFi's colors, type and voice on one page, so what you make looks and sounds like it belongs with ours.
Guide1 min readUpdated November 6, 2026
Anything you make about MergeWiFi — a flyer, a social post, a page on your website — should look like it belongs next to ours. Here's what that takes.
Colors
| Color | Hex | Use it for |
|---|---|---|
| Navy | #15233D | Backgrounds and headlines |
| Slate | #28405E | Panels and secondary backgrounds |
| Green | #4DC499 | Buttons, highlights and the brand stripe |
| Yellow | #F2D440 | Small accents and labels, never body text |
| White | #FFFFFF | Text on navy, and light backgrounds |
Type
- Headings: Figtree, bold.
- Text: Quicksand.
- Both are free on Google Fonts.
Saying our name
- MergeWiFi — one word, capital M, W and F.
- Products are Max, Mount, Mini, Duo and Solo, always with MergeWiFi the first time: "the MergeWiFi Max".
- Our line: Internet That Moves.
Voice
Plain, confident and specific. Say what the customer gets — "connects to the strongest carrier, no SIM swapping" — rather than big claims.
Related: MergeWiFi logo pack · Product photos